Customer Focus
People shop and buy in a totally different way than they did just a few years ago. People also learn and refer in a different way. What is truly important is that you market in a different way. People are very cost conservative right now. What that means is you have to in essence buy their business. Offer them specials, such as, exclusive coupons if they follow you on Facebook. Offer a contest for your customers for email referrals. One thing in marketing has not changed and that is the ability to build a personal relationship with someone by doing them right. People love referrals from their friends. This can ever be more powerful then Yelp because this is a personal reference. Remember, cost, connect, customer retention.
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Mitchell1 Guy Tips
Build a recommendation or revision for any work your customer declines so you can continue to build customer loyalty by asking them on each visit if they have preformed the service. This actually allows you to take care of your customer and to build a loyal relationship which helps the customer find value in your services.
Did you know you can create your own "follow up" letters?
Did you know you can click on the "Followup" tabs to filter a list of customers who's last invoice falls into a prior date range. You can then create your own postcard and send it to inactive customers. Click here for a demonstration.